Ruben's Veggies

Ruben's Veggies – where a family's passion for fresh, affordable produce meets cutting-edge technology and sustainable farming practices.

Founded by Ruth and Ben (Ru-Ben) Veurink in 1996, Ruben's Veggies has been a cornerstone of quality and innovation in Redcliff, Alberta, and beyond. What began as a greenhouse operation has blossomed into a thriving enterprise, thanks to the dedication and hard work of the Veurink family.

Today, Ruth and Ben's daughter, Chloe, works alongside her father as a grower, ensuring that every plant receives the care and attention it deserves. Their son, Brennan, oversees the market garden produce, while Tesema tends to the free-range chickens, completing the family's holistic approach to farming.

At Ruben's Veggies, they are committed to providing the freshest produce at prices that everyone can afford. Utilizing advanced technology and expert techniques, they grow the best-tasting vegetables possible while minimizing their environmental impact.

One of their proudest achievements is their bio-control program, where they use "good bugs" to fight off pests, keeping their veggies natural and pesticide-free. Additionally, they are excited to announce the launch of biodegradable packaging on select products, furthering their commitment to sustainability.

In their commitment to accessibility, their stores are cashierless and unmanned, allowing them to keep longer hours and reduce expenses – savings they pass on to their valued customers. With self-serve check-out kiosks for credit and debit card payments, shopping at Ruben's Veggies is as convenient as it is affordable.

From dairy farms to greenhouses, Ben has dedicated his life to producing food, while Ruth's upbringing in Manitoba instilled in her a deep love for field vegetables. Together, they've built Ruben's Veggies into a testament to their shared values of quality, sustainability, and community.